What do Lavazza and the best tennis player in the world have in common?
Easy: the (slightly) obsessive search for perfection. "Excellence is a choice" is the concept of the new TV subject dedicated to A Modo Mio, Lavazza's proprietary capsule espresso system and it is precisely on the set of that commercial that we find an insatiable and perfectionist Sinner, even when it comes to his own acting skills.