What if a washing machine brand suggested you to do less washings?
CLIENT
We all own a "Laundry Chair". That chair where we pile up layers and layers of clothes, ending up washing them all indiscriminately. This is a problem for the environment, because it makes us do unnecessary washings. But what if a washing machine brand suggested you to do less washings? Together with Whirlpool we launched The Wash Less Project, the first chair designed to wear your clothes longer and reduce unnecessary washings.
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