We are defined by our roots. The place where we were born, or from where we run away. We are our past, our history, our experiences. We all belong to something, and that something makes us who we are. With this Holiday campaign, Ray-Ban will be relaunching two major icons from the 60s: Meteor and Nina. Two models that come back to their roots, proud of their origins and heritage, and inspire people to do the same, just being themselves and showing what they belong to, whatever they belong to.
We all belong to something.
CLIENT