WhyRun is the a concept store born from the idea of ​​supporting the passion for running, it opened in June 2021 in Milan. The launch campaign aims to communicate the completeness of the store which, thanks to its numerous services, is able to meet the needs of any kind of runners. WhyRun is the running store for all kinds of runners.
Through copy-ads we visualized running related situation, some more close to running while others are more close to everyday experiences many of us have lived through. These small but significant marathons reveal the type of runner living within each of us, even if just for 10 meters.