A cover-up service for those who have tattooed their ex’s name.
CLIENT
On October 27, 2021, the first season of the Netflix original series “Astrological Guide for Broken Hearts” was released. The main character, is a woman in her 30s with a tragicomic existence. An eternal romantic, she juggles a career to take off and an endless series of disappointing dates. For the launch of the series, we decided to address the people who have the hardest time letting go of a bad relationship: those with the ex's name tattooed. We gave them the chance to move on with The Ex Cover Up. The event was held with one of the most famous tattoo artists in the world: Pietro Sedda, ready to cover up the candidates’ tattoo.