Everyone likes grilling. Especially Italians. Especially Italians during Easter Monday - the barbecue day par excellence here. That's why thousands of them buy barbecues every year. But grilling is hard. It is so hard that many Italians decide to get rid of their used-once grills soon after they purchased them, putting them up for sale on many marketplace websites. On Easter Monday, Burger King helped Italians understand that grilling is not for everyone by looking for real barbecue ads for sale on the most famous Italian marketplace websites and turning them into actual advertisements.